Sisters help one another. Kim Kardashian at the very least anticipates that they will. The founder of KKW Beauty and Skims is aware of the worth of social media mileage because she has successfully converted her 341 million Instagram followers into deals and lucrative commercial endeavours. And it appears that she won’t pass up the chance to increase consumer involvement with her brands.
Kylie Jenner, Kim’s younger sister, posted pictures on Instagram on January 16 with the hashtag “kyventures” while wearing a onesie. Kim didn’t tag the Instagram account for her shapewear company Skims even though she realised that Kylie was sporting products from that company right away. With 378 million Instagram followers, the founder of Kylie Cosmetics has a wider audience than her older sister and is the third most followed woman overall, after footballers Lionel Messi and Cristiano Ronaldo. Kim then boldly called her sister out for the squandered chance in Kylie’s comments section. Please tag @skims in this comment, Kim wrote.
The playful banter between the two was well-liked in the comments section. Howling was one Instagram user’s response, while another made light of sibling antics by remarking, “@kimkardashian it be your own sister.”
The Kardashians have a history of supporting one another’s numerous initiatives over the years, despite the little Instagram spat. Kylie previously served as a model for the shapewear line, appearing alongside her sisters Kim and Kendall Jenner in the company’s 2021 Valentine’s Day advertisement. Even more, she posted behind-the-scenes videos and images from the session to Instagram with the caption “@skims hottest collection ever.”
Kim, who has her own beauty line, also supports her little sister’s business. And Kim demonstrated there is no ill will between the two, despite Kylie’s recent failure to give Skims an Instagram mention. On January 17, Kim shared a few droplets of Kylie Cosmetics’ Glow Balm cream blush on her Instagram Stories. “OMG MY FAVORITE CREAM BLUSH,” she wrote. Naturally, she tagged Kylie as well as Kylie Cosmetics.